Duck Duck Goose is a market research agency that connects brands with kids and young people
We believe children should be seen and heard
Our Principles
We love talking to children and young people, and we take it seriously.
We have three ethical principles that guide our interactions.
Kids just wanna have fun
From the start of the job until the end we enable children and young people to be active leaders in the research process. We harness their creativity and imagination to make the research process fun.
We go into their worlds
Children’s influences and influencers are wide and varied. In order to truly understand them, we engage with teachers, their peers + carers, child education specialists, and behavioral psychologists.
Kids are honest, we are too
Ethically, we believe in full transparency of the research process. Kids have a right to be the agents of their own change. We won’t research any product or service that doesn’t benefit them positively.
“Play is the work of childhood”
Jean Piaget - 1951
Our Approach
We are experts in understanding kids and young people.
We start with the knowledge that research methodologies for adults, don’t work for kids.
Keep kids moving!
Kids like to move. We utilise ‘moving methodologies’ to get them up on their feet. A whole-body, physical approach means kids stay engaged in the process and are committed to their answers.
Play more, say more
Kids understand the world and learn through play. By gamifying elements of the research process we harness their creativity and imagination. This gives us richer research responses.
In their own worlds
We work within kids’ culture. Whether it’s using emojis to test an idea; running bedroom hangouts to understand their real lives; or engaging teens on TikTok to see their influences, we go where they go.
"Why don't grown-ups play together? They just sit around and talk or do sports… that's not real play"
— Jake (7)
Some of our clients
Duck Duck Goose is a team of researchers, parents, educators and collaborators.
Rebekah Yock is our leader, and has over 20 years research experience running research with children and young people in NZ, the UK and Australia. She is kept honest in her quest to understand kids better on a daily basis by Rosa (10) and Leo (7) and has an encyclopaedic knowledge of Dinosaurs, Bluey and Minecraft.
Her work inspires her to be creative with kids and she has recently written The Giant Spoon - a kids’ picture book -and is enjoying reading it at local libraries and events.
Find ‘The Giant Spoon’ here
When a giant GIANT'S spoon lands in Ruby's backyard there's only one thing to do: team up with her friends and create some VERY BIG FUN!
But the grown-ups are not impressed so Ruby and the gang need to find a way to return the spoon to its giant owner without getting gobbled!
Contact Us
Rebekah@duckduckgoose.net.au
0406 441 654
Sydney:
99 Macquarie Street, NSW
Melbourne:
129 York Street, VIC
"I love Minecraft because I can be a grown-up and build all sorts of things; like a giant farm full of blue sheep"
— Kaiya (10)
"I reckon kids like dinosaurs because they're gory. Kids like gory, scary stuff."
— Mia (8)